Sling (now rebranded as Utter) is a mobile application focused on building essential communication and workplace skills for Indian employees and job seekers. As part of the research and design effort, we uncovered deep, human-centered insights—one of the most powerful being the emotional stress and loss of confidence users felt from simple, everyday interactions, such as being unable to order a coffee at Starbucks. These observations shaped the tone, content, and interaction design of the app, ensuring it addressed not just functional learning but also the emotional resilience needed to navigate urban work environments with dignity.

At Convo, we conducted research with digital advertisers to evaluate the effectiveness of ad creatives and campaign management through emerging GenAI tools. A key insight was the gap in regional and cultural relatability—while the tools could generate content at scale, they often failed to align with the linguistic nuances and cultural cues that drive engagement in diverse Indian markets. Additionally, advertisers expressed the need for smarter ad management features that directly support business goals, such as maximizing clicks within constrained budgets. Having worked on multiple GenAI content creation tools, we’ve consistently found that language and cultural context remain the most complex challenges to address—highlighting the need for more grounded, context-aware design approaches in AI-powered content systems.

I led a research and co-design project to explore how AI could enhance user trust and safety while browsing the internet. The study focused on whether AI tools could surface safety signals—such as indicators of malware, copyright infringement, or suspicious site behavior—by analyzing browser and site-level data. We also explored the viability of AI-based tools that detect and quantify AI-generated content, including images and text. Through a series of co-creation workshops, we prototyped potential solutions with users. A key insight that emerged was a deep concern around data privacy: while participants valued enhanced safety and transparency, they were hesitant to grant AI systems access to personal browser data—revealing a critical tension between trust, protection, and perceived surveillance.

Soaire is an emerging startup in the inventory monitoring space, leveraging advanced vision and weight-based systems to audit inventory in the food and beverage industry. As a product and UX consultant, I’ve been guiding their feature development through a human-centered lens—ensuring the system aligns with the needs of both technical and frontline users. I’ve also led the design of a tri-level user interface spanning engineering admins, business customers, and their on-ground staff, focusing on clarity, role-specific access, and seamless task flows. Currently, I’m also designing their customer-facing mobile app, which enables real-time tracking of alcohol inventory—supporting fast, accurate decision-making on the go.

While designing the annual reports and cover art for the International Solar Alliance (ISA), I also contributed to the design of their digital publication platform. The goal was to visually showcase the wide range of grant-supported projects across member countries. I developed a structured, interactive system that allowed users to explore projects by implementing institutions and by the sustainability goals they addressed. This helped make ISA’s impact more accessible and transparent, while reinforcing the organization's commitment to clean energy and data-led storytelling.

Through a deep ethnographic, multi-method study, we uncovered a critical behavioral barrier in medication adherence among individuals with chronic illnesses. Initially perceived as simple forgetfulness, a second round of in-depth interviews revealed a deeper emotional driver—many participants experienced a sense of inferiority or “otherness” compared to those who didn’t rely on daily medication. This self-perception contributed to unconscious avoidance. In response, we designed a supportive medicine reminder service that not only helped users stay on track but also gave them the psychological permission to occasionally forget—shifting the experience from obligation to empathy, and reducing the daily stress associated with managing a chronic condition.

We conducted an extensive ethnographic study across the eastern states of India to develop in-depth personas of women audiences and understand how they perceive themselves in relation to the stories they consume. The research involved 60 in-home interviews, each lasting 120 minutes, combined with artefact observation and lifestyle walkthroughs to uncover deep-seated aspirations, values, and identity narratives. A key focus was on analyzing differences in content engagement across cable TV, OTT on television, and mobile OTT platforms to identify which formats and narratives resonated most. This rich, ground-level insight was used to inform the creation of new, relatable female protagonists for television—characters designed to align with evolving viewer expectations and increase emotional resonance and show likeability.