Designer

I’m a Human Centred

&

Researcher

interested in building more intuitive, inclusive and impactful products


INTRODUCTION

Versatile design and research leader with 12+ years of experience driving innovation across diverse industries through strategic thinking, design-led processes, and cross-functional collaboration. I am romantically obsessed with sincerity, dedicated to building relationships and although I have committed to bettering the world with design, I am deeply in love with resilience.

User experience for me is the right utilisation of sensory simulators to become simultaneously very comfortable and highly productive. My work focuses on making tools and services more usable, relatable, and widely adopted.

Google

INKtalks

Convo

Nivea

IIM-B

Dell

IIMA Ventures

Propel Labs (Dlabs at the ISB)

Memesys Labs

Teach For India

AICTE

CBSE Skills

Nodes (self-started)

Google INKtalks Convo Nivea IIM-B Dell IIMA Ventures Propel Labs (Dlabs at the ISB) Memesys Labs Teach For India AICTE CBSE Skills Nodes (self-started)


CONTACT

work.prajakta@gmail.com
+91 910 044 2055
Linkedin

A woman with dark hair and a nose piercing sitting at a dining table in a restaurant, with a glass of orange-colored beverage with a slice of orange inside, a plate, and a spoon on the table, and a patterned interior with glass partitions and other diners in the background.

SPECIALITIES

UX Project

On the Move: Ethnographic Ride-Alongs for Smarter Navigation

Navigation Research with Drivers

I led a ten-member team on a design research project aimed at understanding the challenges of regionalising a turn-by-turn navigation product across diverse urban contexts. The study was conducted in two contrasting cities—Tier 1 (Bangalore) and Tier 2 (Patna)—to capture a wide spectrum of user behaviour and environmental complexity.

The research included two phases:

  • In-Situ Ethnography: We conducted immersive ride-alongs with everyday users—riding pillion on two-wheelers, sitting alongside car drivers, and engaging with API users of the navigation app. Real-time commentary and multi-camera video capture allowed us to observe interaction patterns in region-specific conditions such as dense traffic, narrow lanes, busy market zones, unpredictable pedestrian behavior, and stray animals.

  • Quantitative Prioritisation: Observational findings were translated into structured themes and validated through a large-scale quantitative study—helping identify and prioritise high-impact UX challenges.

While the research insights remain under NDA, the approach offered a nuanced, ground-level understanding of how regional complexity affects digital navigation—informing meaningful, user-centric product improvements.

Year 2023

CONVO RESEARCH & STRATEGY LIMITED